ROI AmplifyD From
Conversion-Optimized
Digital Marketing
Experienced Experts Actively & Transparently Driving Your Campaigns Daily.
(No junior-delegated set and forget campaigns. No post-rationalised vanity metrics.)
How AmplifyD Works
1.
We start with the commercial reality
Before we touch channels or creatives, we align on what actually matters:
- Revenue targets
- Conversion points
- Sales constraints
- Margins
Marketing only works when it’s anchored to the business, not the platform.
2.
We build the conversion foundation
Most underperforming campaigns fail long before ads go live. We ensure the basics are right:
- Conversion paths
- Tracking and attribution
- CRM and lead visibility
So performance decisions are based on signal, not guesswork.
3.
We run campaigns as a system, not a set-up
Campaigns are not “launched and left”. They are:
- Monitored
- Adjusted
- Refined
Based on what people actually do — not what dashboards look good.
4.
You can see, understand, and challenge every decision
Nothing is hidden behind jargon or “the algorithm”. You can see:
- What changed
- Why it changed
- What we learned
So marketing becomes something you can trust and defend, not just fund.
Who It’s For
This isn’t for Everyone. By Design.
AmplifyD works best with organisations that value discipline, accountability, and commercial outcomes not short cuts or noise.
We’re a Good Fit If…
- You measure success in outcomes, not activity
- You care about what happens after the click
- You expect marketing to be managed, not just executed
- You value clear thinking over clever tactics
- You want to see and understand decisions, not just reports
- You’re prepared to improve the system, not blame the channel
We’re Not a Fit If…
- You want cheap clicks or volume for its own sake
- You want campaigns “set up once” and left alone
- You expect juniors running your account unsupervised
- You want performance explained after it misses targets
- You prefer dashboards that look good over results that matter
- You’re shopping purely on price
Built From The Client Side
Designed by client-side operators — not career agency builders
AmplifyD was built by people who sat on the client side, accountable for growth, budgets, and outcomes. We experienced the cost of junior delegation, set-and-forget delivery, and performance explained after the fact — so we built the system we wanted to work with
That philosophy is shared by organisations who expect accountability, clarity, and outcomes from their marketing.
AmplifyD Customised End-to-End Acquisition System
messaging, spend and creative decisions
Your Website Should Be Your Best Salesperson
We’ll Make Sure It Is.
Build My Website
Case Studies
Context
The client was not utilising paid digital advertising, with lead generation relying mainly on organic traffic, repeat customers, and manual enquiries. This limited the ability to consistently and scalably attract new, high-intent travelers, particularly those actively searching online for tours, cruises, and travel packages.
Constraints
There was no existing paid media infrastructure in place. Google and Meta ad accounts had not been created, tracking was not implemented, and performance could not be measured or optimised. There was also no clear funnel to guide users from initial interest to enquiry, resulting in missed opportunities to capture qualified leads.
What we changed
- Created and configured Google Ads and Meta Ads accounts from the ground up.
- Implemented full tracking setup, including conversion tracking for enquiries, bookings and key user actions.
- Designed a funnel-based paid media strategy to capture high-intent and qualified travel leads.
- Structured campaigns by key travel categories.
- Aligned ad messaging with landing page content to improve relevance and conversion quality.
Signal
- Increased volume of qualified travel enquiries and bookings.
- Reduced cost per lead through refined targeting and intent-based campaigns.
- Improved ROI and paid media efficiency.
- Increased consistency in lead generation across core travel products.
Outcome
- Established a scalable, trackable & measurable paid digital acquisition channel.
- Consistent flow of high-intent leads entering the sales funnel.
- Generated over 1,000+ additional leads & 300+ bookings through paid digital campaigns, delivering 60% of the total leads generated & 30% of the total bookings generated.
Context
After entrusting their digital marketing to various external agencies, Holidays of Australia & the World continued to see diminishing return on investment through digital marketing. Lead numbers & conversions were falling and the campaign budgets were increasing.
Constraints
The campaign structures were not scalable and were not agile enough to support changes in the Travel industry. They received unqualified leads with very low conversion with a campaign structure. Poor tracking and reporting led to confusion & loss of learning.
What we changed
- A complete audit of the campaign structure, tracking and reporting was carried out and identified all shortfalls.
- Implemented changes to campaign messaging and structure in a phased approach.
- Implemented new sustainable layers to the campaign that could cope with the agile nature of the travel industry.
- Resolved issues with tracking and reporting matching advertising activity to sales from end-to-end.
Signal
- Increased qualified leads.
- Reduced cost per lead.
- Increased ROI & campaign conversions.
Outcome
- Leads up by 60%.
- Cost down by 50%.
- Sales up by 20%
Context
Client’s Google Ads campaigns were previously managed by an external agency but were not delivering results. Despite ad spend, there was no clear visibility into leads or performance, making it difficult to assess return on investment or optimize campaigns effectively.
Constraints
Conversion tracking was not implemented, meaning leads and enquiries were not being measured. In addition, there was no properly structured Google Ads account in place, limiting campaign optimisation, reporting accuracy, and scalability across different roofing service categories.
What we changed
- Created brand new Google Ads accounts to establish a clean, scalable foundation.
- Implemented full conversion tracking, allowing all key lead actions to be measured accurately.
- Implemented new sustainable layers to the campaign that could cope with the agile nature of the home renovation industry.
- Set up separate Google Ads campaigns for each service category, ensuring clearer targeting, improved relevance, and better alignment with customer search intent.
Signal
- Clear visibility into campaign performance.
- Accurate conversion tracking across all services.
- More relevant traffic aligned to user intent.
Outcome
- Full visibility across campaign performance.
- Reliable conversion data to support optimization.
- Higher intent enquiries across service categories.
- Generated a 20% increase of qualified leads in the first 4 weeks.
Let’s Amplify Your Growth
Ready to see what real ROI looks like? Let’s talk about your goals and how we can help you grow.
